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"Pure Ingredients, Pure Beauty"

Updated: Jun 1

"Timeless Beauty, Timeless Kajal"


Traditional kajal was made using natural ingredients such as soot from oil lamps, clarified butter (ghee), and various herbs. These ingredients were combined to create a smooth, dark paste.



  • Eye Definition: Kajal is primarily used to line the waterline and lash line of the eyes, creating a bold and defined look. Its intense black pigment enhances the natural shape and size of the eyes.


  • Versatility: Kajal can be smudged to create a smoky eye effect or applied precisely for a sharp, defined line. It is suitable for both everyday wear and special occasions.


  • Cooling Effect: Traditional kajal formulations often included ingredients believed to have a cooling effect on the eyes, providing relief from the heat and dust.

"The Power of Perfect Lines"


  • Pencil Eyeliner: Easy to use and great for beginners, pencil eyeliners come in both soft and hard formulations. They can be sharpened for a precise line or smudged for a softer look.



  • Liquid Eyeliner: Known for its precision, liquid eyeliner comes with a fine brush or felt-tip applicator, ideal for creating sharp, defined lines and intricate designs.



  • Gel Eyeliner: This type is typically housed in a small pot and applied with a brush. It combines the precision of liquid eyeliner with the blendability of pencil eyeliner, offering long-lasting wear.



"For Eyes That Sparkle"



Eyeshadow is a powerful tool in any makeup arsenal, offering the ability to transform and elevate your look with just a few strokes. Whether you prefer natural hues or bold, vibrant colors, eyeshadow provides endless opportunities for creativity and self-expression.



  • Matte: A flat, non-reflective finish ideal for creating depth and definition.


  • Shimmer: Contains tiny reflective particles, giving a sparkling effect perfect for highlighting and brightening the eyes.


  • Satin: A soft sheen that lies between matte and shimmer, providing a subtle glow.


  • Metallic: Highly reflective with a bold, shiny finish, often used for dramatic, evening looks.


  • Glitter: Contains large, noticeable glitter particles for a sparkling, standout look.


"Perfectly Pinched Cheeks"




Blush is a versatile and essential component of any makeup routine, capable of transforming your look with just a touch of color. Whether you prefer a subtle glow or a bold flush, the right blush can enhance your natural beauty and add a radiant finish to your complexion.





  • Powder Blush: The most common type, it is easy to apply and blend, suitable for all skin types, especially oily skin.


  • Cream Blush: Provides a dewy, natural finish and is ideal for dry or mature skin. It can be applied with fingers or a brush.


  • Gel Blush: Offers a sheer, long-lasting tint and is suitable for a more natural, subtle look. Best applied with fingers.


  • Liquid Blush: Similar to gel, liquid blush provides a light, natural flush and can be layered for intensity.


  • Stick Blush: Convenient and portable, stick blushes are easy to apply directly to the skin and blend out with fingers or a brush.


"Shop Smarter, Choose Elfinic"



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